JOANNA ROSSIGNOL CONSULTING
Services
User Experience
Join function with design
Social Media Management
Engage your audience
Data Analysis
Make sense of your metrics
Brand Strategy
Increase awareness or improve brand loyalty and commitment
Video Marketing
TRaffic
GovernmentCIO Media & Research
2018-2019
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Increased traffic 21 times through SEM and paid media, search optimizations and newsletter growth.
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Engagement
Grew Military.com Facebook audience to over 2 million followers.
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Social engagement over 3% on Facebook.*
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Newsletter CTRs near 60%
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*Industry average near 1%
Mobile Apps
App Store Optimizations (APO) resulting in over 600,000 downloads on iOS and Android.
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APP push notification engagement strategy and automation
Consulting
Guided over 65 companies on their advertising campaigns, sponsored content and custom branding approaches to the military, spouse and defense communities.
Enhanced customer growth and loyalty for publishers such as PBS and GovernmentCIO Media & Research.
Experience
President, Joanna Rossignol Consulting
Marketing Consultant, GovernmentCIO Media & Research
January 2018- Present
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Audience growth strategy for tech publication targeting government chief information officers.
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Managing ad server integration and sales enablement.
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Delivered event attendees and database growth through optimized event marketing reducing cost per acquisition by 52%.
Strategist, PBS
April 2018- Present
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Driving optimizations for the ValuePBS brand campaign for the national PBS non-profit including social media, website and organizational messaging.
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Managing PBS.org site audit and product roadmap for search engine optimization (SEO) improvements.
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Developed SEO documentation and taught SEO best practices for senior leadership as well as producers and editors across the PBS network.
Marketing Director, Military.com
November 2009- November 2017
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Led Military.com’s online marketing strategy, reputation management, sales enablement (CRM) and content strategy in order to reach the military, veteran and spouse communities.
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Raised Net Promoter Score (NPS) to 42 in 2017, from 29 in 2016, using strategic, targeted brand and membership benefit awareness campaigns.
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Optimized social media efforts for Military.com and other sub-brands on Facebook, Twitter, Instagram, YouTube, and Pinterest, growing audience to over 2 million followers.
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Developed all collateral and sales enablement materials for Veteran Hiring initiative for the company, driving $4.5 million annually.
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Grew pre- and post-sales consumer advertising business, resulting in $9 million in annual revenue.
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Led team of eight product marketers, client relationship management (CRM) experts, social media strategists, and paid media marketers.
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Drove executive leadership to succeed in thought-leadership innovations and revenue-driving projects, including meeting digital objectives, resulting in more than 70% sell-through of online ad inventory.
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Drove strategy for and executed nearly six-figure social media spend annually across channels for in-house and client campaigns.
Media Analyst, United States Air Force
2008-2009
Determined the effectiveness of and optimized Air Force public affairs strategies through media monitoring, research analysis and subject matter expert (SME) collaboration.
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Advised on media policy goals and audiences for major Air Force priorities including new media
techniques and community relations -
Conducted primary research on Air Force media messages including focus groups and surveys
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Briefed flag officers on critical media coverage, research results, and effectiveness of media execution
Media Analyst,
Secretary of Defense Public Affairs
2008
Represented the Secretary of Defense -- the top official at the biggest federal agency -- at public events.
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Booked media appearances for military officers.
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Developed media outreach programs.
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Administered Department’s “Heroes Program," one of the highest trafficked programs on the Department of Defense's website.
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Produced an online radio show and blogged for America Supports You (ASY) Live.